Week #2- Intro to SEO- Ch. 2

This week I read Introduction to Search Engine Optimization, chapter 2. It started off by talking about Curation vs. Creation vs. Collaboration. Curation is when you go find content and share it and then review it and then comment on it. Creation is a lot of things. It could be writing a blog or creating a video or writing an article. Collaboration is when you find someone to work with on something.

He says that starting a blog is a perfect way to start to develop content and really get to show yourself. I started a blog for the last marketing class that I took and you can customize it so it kind of fits your personality. In blogs you just write like you talk pretty much. So it really shows off your personality most of the time. And creating a free website is good for search engine optimization. In this book he goes through ways to create a blog and how to create a website in case anyone wants to do that. Creating a vlog or videos is a good way to create content as well, and of course he goes step by step and tells you how to create videos on YouTube and how to edit videos. Basically this book is super useful if you want to create content on the Internet and you don't know how to.