Week #3- Intro to SEO- Ch. 3

This week I read Chapter 3 of Introduction to Search Engine Optimization. He starts off by saying that 90% of Search Engine Optimization is about content. If you put relevant content on your website, that would be about 90% of the battle. The other 10% of SEO is technical tweaks. It is also called "classic SEO". Search Engine Optimization is up there with Search Engine Marketing, and its one of the top skill that gets people hired. This is based off a LinkedIn report. He goes on to say that as long as you remember that content is more important, you're good.

Kelsey also talks about an SEO audit. This is kind of a good way to understand how SEO works. There are 3 factors that go into an SEO audit and they are:
See: Can Google can "see" your site properly
Here: On-page factors
There: Off-page factors
See, is talking about Google. When someone posts a website to the Internet, Google will find it and scan it.
Here means how you set up your website and what it looks like. He likes to think of it as "on-site" SEO.
There has to do with traffic and how other people get to your website. And he refers to this as "off-site" SEO.

The next thing he discusses is keywords. Keywords are words that if you type into Google your website would pop up. Some keywords might be: the name of your company or organization, the name of a product, or the generic category of your product. As you can see below I typed in the word 'baseballs' and so many different types of baseballs popped up. And links for Dicks Sporting Goods popped up and another website at the bottom of the screen. So if you were selling baseballs as a product, a keyword that might be good for you to use, would be baseballs.