This week I read chapter 4 of Introduction to Search Engine Optimization and this week it was about Keywords. I touched on it briefly last week in chapter 3, but this time we get more in depth with it. A keyword is a word that someone would use on a search engine, they would type it in and then a bunch of different results would pop up, and if the keyword has something to do with a certain type of product, that product should come up in the search results. To get a good keyword or keywords, you have to do a little research to see what most people are searching for. If you're too specific, a lot of people probably aren't looking for that, so you can use the website Wordtracker. You can use this website to see if people are searching for the keywords that you want to use. You can see the traffic of the keywords and it gives you other suggestions of words to use. AdWords keyword planner is also a good tool to use to help you figure out keywords that you should use for different products.
In the picture above, I went to Wordtracker.com and searched the word red dress and it shows up with other words that would be helpful to use as keywords. The first column shows the number of times the word has been searched for. So the term red dress was searched 135,000 times. It gives you so much useful information that can really help you in the long run.
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