Week #5- Introduction to SEO- Ch. 5

This week I read chapter 5 of Introduction to Search Engine Optimization. It was about trying out search engine optimization. This book gives so many helpful tips on how to create a great website while allowing people to easily find you or your product.

He firsts starts to talk about how you can create an overall description for your blog and it will show up on Google. After a while the description that you put in will appear in the Google search results. It gives the viewer a little insight into what the blog is about.

In the image above I went into blogger and the search preferences like he said to do and I changed my meta tag description to "A blog about marketing from Lauren Bosman". When I first got to the page it was disabled so you have to make sure you enable it and write a description that is 150 characters or less.

He then goes on to discuss how to make a post-level description. It is about the same as the meta description, but just for the individual post. And he gives step by step instructions on how to do all of these things that I'm talking about.

The next SEO option he talks about is Site-level SEO on Google Sites. This is a entire website description. He literally created a website and is now using it to sell dogs. He goes into detail about coding and HTML for the website, but all that really confuses me.